Search Engine Land News Headlines

31-07-26 (21:45)   Google publishes its first dedicated guide for YouTube audio ads
31-07-26 (21:45)   Google Analytics adds campaign diagnostics for missing aggregate identifiers
31-07-26 (17:45)   OpenAI appears to be building chatbot-native ads that launch AI agents
31-07-26 (17:45)   Why every SEO team now needs a social topical map
31-07-26 (17:45)   AI makes SEO faster, but human expertise still wins
31-07-26 (17:45)   AI shopping starts with your product feed, not your product page
31-07-26 (17:45)   Why separating brand and non-brand campaigns improves ROAS
31-07-26 (13:45)   AI is building your digital experience. It's also making it less accessible. by AudioEye
30-07-26 (21:45)   AI models favor familiar brands in search: Study
30-07-26 (21:45)   Google launches Structured Data Files v10.1 for Display & Video 360
30-07-26 (21:45)   Google tests AI-generated descriptions in Shopping ads
30-07-26 (17:45)   Selling SEO or AI services? Your sales team needs more than a pitch deck
30-07-26 (17:45)   How to build a keyword clustering tool with Python
30-07-26 (17:45)   Multi-location SEO: How to structure geographic pages at scale
30-07-26 (17:45)   How to turn news articles into assets for AI search
30-07-26 (13:45)   5 strategies for increasing AI visibility without messing up your SEO by Bodhium Labs
29-07-26 (21:45)   AI halftime report: H1 2026
29-07-26 (17:45)   How SEO scope creep happens and 7 ways to prevent it
29-07-26 (17:45)   Ghost citations: Why AI search cites your content, not your brand
29-07-26 (17:45)   Google Search Console Platform properties are now globally live
29-07-26 (17:45)   How to scale SEO content updates with Claude Code
29-07-26 (17:45)   How prompt injection puts your brand and AI workflows at risk
29-07-26 (13:45)   What 15.7 million AI Mode citations reveal about getting quoted by Google by Pillarbase
29-07-26 (01:28)   SMX Advanced expands in 2027: See you in San Diego and Boston
28-07-26 (21:28)   Google rolls out AI content labels in asset studio
28-07-26 (21:28)   Google Ads appears to separate Target CPA and Target ROAS bidding strategies
28-07-26 (17:28)   Attribution vs. incrementality: Why you need both
28-07-26 (17:28)   Putting Google Ads AI Max's automated ad copy to the test
28-07-26 (17:28)   Google indexed Claude Chats because Anthropic didn't block your private chats from search engines
28-07-26 (17:28)   How SEO reduces blended customer acquisition costs
28-07-26 (17:28)   Why creator content belongs in your AI search strategy
28-07-26 (13:28)   5 strategies to remove negative search results in 2026 by Erase.com
27-07-26 (21:14)   Google makes passkeys mandatory for Google Ads API users
27-07-26 (21:14)   Microsoft Ads adds Ad Preview Hub to Performance Max
27-07-26 (21:14)   Google begins rolling out in-account certification applications
27-07-26 (17:14)   Why Google Business Profile address changes can disrupt local rankings
27-07-26 (17:14)   How to audit your AI entity footprint
27-07-26 (17:14)   7 feedback loops for self-improving AI content workflows
27-07-26 (17:14)   SEO and PPC alignment starts with your org chart
25-07-26 (00:45)   ChatGPT Ads adds conversion bidding, geo exclusions and bulk campaign tools
25-07-26 (00:45)   Google Ads Editor 2.13 brings AI Max support to Shopping campaigns
25-07-26 (00:45)   Household income exclusions spotted in Performance Max campaigns
24-07-26 (20:45)   Google says don't include fake or undisclosed incentivized reviews in review snippet structured data
24-07-26 (20:45)   AI search can't verify your business — here's how to fix it
24-07-26 (16:45)   7 reasons your SEO tests fail and how to fix them
24-07-26 (16:45)   The hidden cost of a 'wait and see' SEO strategy
24-07-26 (16:45)   How to revive overlooked ecommerce SKUs with Performance Max
24-07-26 (16:45)   Your client just asked if they show up in ChatGPT. Now what? by AgencyAnalytics
24-07-26 (00:28)   Google says AI Max unlocks billions of new monetizable searches
23-07-26 (20:28)   ChatGPT gains access to Yelp reviews, ratings, and photos
23-07-26 (20:28)   Google Ads automation makes governance a competitive advantage
23-07-26 (16:28)   How to prepare for Google's DSA sunset and move to AI Max
23-07-26 (16:28)   AI Max spotted in Google Standard Shopping campaigns
23-07-26 (16:28)   Google Ads API v25 adds YouTube metrics and loyalty campaign goals
23-07-26 (16:28)   Technical debt in SEO: When to fix vs. when to ignore
23-07-26 (16:28)   Google fined €460 million over self-preferencing Search and €430 over Google Play
23-07-26 (16:28)   The worst thing you can be in an SEO job interview is forgettable
23-07-26 (00:28)   Google loses key DMCA claims against SerpApi in scraping lawsuit
22-07-26 (18:45)   Google Ads rolls out video campaign groups globally
22-07-26 (18:45)   How semantics and topical authority improve local SEO
22-07-26 (18:45)   Does topical authority matter in AI search?
22-07-26 (18:45)   The data-backed case for publishing less content
22-07-26 (14:45)   The 4-step health check for your target ROAS and CPA
22-07-26 (14:45)   Your DAM solved the library problem. The activation problem is next. by ImageKit
21-07-26 (22:45)   ChatGPT topic ownership is rare, and SEO alone doesn't explain it
21-07-26 (22:45)   Google Ads adds missed growth estimates to the Recommendations tab
21-07-26 (22:45)   Google Ads simplifies GA4 setup with bulk account linking
21-07-26 (18:45)   3.5 Flash-Lite rolling out in Google Search
21-07-26 (18:45)   How to build curiosity into high-performing social ads
21-07-26 (18:45)   The new SEO rules for bloggers in 2026: Why clarity matters in AI search
21-07-26 (18:45)   Schema for AI search: How to identify and prioritize entity gaps
21-07-26 (14:45)   How category framing changes which brands AI recommends
21-07-26 (14:45)   Why your match rate is the most important number you're not tracking by Rokt mParticle
21-07-26 (02:28)   Google confirms Local Inventory Ads will be enabled by default
21-07-26 (02:28)   Google drops $50K ad spend requirement for Lead Form assets
20-07-26 (18:28)   How to report PPC performance without lying to yourself (or your boss)
20-07-26 (18:28)   Google Tag Manager adds guided setup for Google Ads purchase tracking
20-07-26 (18:28)   Google expands Brand Lift Studies with enhanced measurement option
20-07-26 (18:28)   AI-driven personalized search: A practical guide
20-07-26 (18:28)   Local Services Ads come to Google Ads via Performance Max
20-07-26 (18:28)   How to evaluate Google Ads creative before testing it
20-07-26 (14:28)   The biggest technical SEO time-wasters to avoid
17-07-26 (21:59)   Heather Robinson talks about a £50 PPC ad that cost £1,000
17-07-26 (21:59)   Top Stories roll out in Google AI Overviews
17-07-26 (21:59)   Google brings business data feeds to Demand Gen campaigns
17-07-26 (21:59)   Google says AI Search features send billions of clicks to websites each week
17-07-26 (17:59)   How to report SEO results executives actually care about
17-07-26 (17:59)   How ad platforms count and report conversions differently
17-07-26 (17:59)   Meta Business Agents are here. Marketers should pay attention
16-07-26 (21:59)   Google expands Performance Max product reporting across all networks
16-07-26 (21:59)   Google changes default Local Inventory Ads behavior
16-07-26 (21:59)   Google AI Mode adds Instacart, Canva and YouTube Music integrations
16-07-26 (17:45)   How to run a local GEO baseline audit
16-07-26 (17:45)   How to move beyond lead volume in B2B PPC
16-07-26 (17:45)   4 types of content decay and how to fix each one
16-07-26 (14:28)   Google's job Indexing API isn't the shortcut you think it is
16-07-26 (14:28)   Web Push advertising in 2026: Market trends and challenges by RollerAds
15-07-26 (22:14)   EU orders Google to share search data with rivals starting in 2027
15-07-26 (22:14)   Google AI Mode ads reach nearly 30% of queries: Study
15-07-26 (18:14)   Google tests Performance Max network controls with new Partners (Alpha) setting