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Gepubliceerd op 27-05-2026 , 17:05

Alza Festival brengt Amerika's eerste microdrama-evenement naar New York in de herfst van 2026

Vertical video-premières, spotlights op creators en brandactivaties markeren het debuut van een toegewijd liveplatform voor het snelgroeiende format

America's first dedicated microdrama festival will open in New York this fall. Alza Festival plans a program of vertical video series premieres, creator spotlights, live conversations and immersive brand activations.

Alza Festival Positions Itself as the Live Home for Vertical Storytelling

Organizers describe the event as the first premium U.S. festival built around microdrama and vertical formats. The team expects the New York debut in fall 2026 to serve as a cultural stage for a storytelling style that has already drawn large global audiences.

Further details on the venue and full lineup will be released in the coming months. Planners have indicated the model could expand to additional cities after the initial run.

Industry Veterans Form Leadership Team

Pete Torres, previously chief operating officer at Tribeca, founded the festival and serves as its leader. Rita Vinnik, who led creator initiatives at TikTok, joins as head of content and creator strategy. Katie Korfhage, former vice president of development at Tribeca Festival, acts as chief operating officer of Torres Live, the live-events platform producing Alza.

Alza is about elevating a format that has already captured massive global attention but has yet to have a true cultural stage. We’re not just creating a festival—we’re building the live platform that this generation of storytelling has been missing. Alza is where creators move from algorithms to audiences, and where brands can participate in culture in a more meaningful way.

— Pete Torres, founder of Alza Festival, Statement provided to Deadline

Alza will give creators who have made mobile their canvas a first IRL stage.

— Rita Vinnik, Head of Content & Creator Strategy, Statement provided to Deadline

Microdrama Moves from Asia to U.S. Markets with Growing Investment

The microdrama format gained early traction in Asia, particularly in China, before expanding significantly in the United States. Major players including Fox, Cineverse and Access Entertainment have made investments in the genre.