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CEO van Goodfellas benadrukt productiekostenbesparingen, verschuivingen in private equity-financiering en de groeiende kracht van lokale filmmarkten

Veteran executive Vincent Maraval shared insights on artificial intelligence reshaping film production during San Sebastián’s fifth Creative Investors’ Conference, an event co-organized with CAA Media Finance. The Goodfellas CEO described concrete time savings on the latest project from Oscar-winning director Michel Hazanavicius.

AI verkort slagveldscène van tien dagen naar twee

The Third Hand, which recently wrapped production and began sales at TIFF, follows a young French soldier wounded in World War I who awakens in a mad scientist’s lab with a German hand grafted onto his abdomen. The cast includes Bérénice Bejo, Rebecca Marder and François Civil.

Maraval explained that the opening battlefield sequence would have required ten days of shooting without AI assistance. With the technology, the team completed it in just two days. When asked about potential job losses, he stressed that the decision rests with the director and noted that new tools enable stories previously out of reach.

If we use AI to open our creativity and imagination, it will help.

Private equity verandert filmfinancieringsmodellen

Maraval observed a clear move away from the traditional pre-sales model. More films now rely on private equity, and Goodfellas blends pre-sales with equity investments for harder-to-sell territories. The company no longer fully funds projects through pre-sales alone because the landscape has grown more complex and additional outside capital seeks cinema opportunities.

Lokale markten sturen wereldwijde publieksvraag

Audience preferences have shifted sharply toward locally produced films in native languages that address domestic issues. Goodfellas has responded by expanding its work with international talent, including recent collaborations with Spanish filmmakers such as Los Javis on La Bola Negra.

Maraval credited younger team members for spotting promising projects, including the video game adaptation Exit 8 from Genki Kawamura. He noted that this delegation marks a personal evolution from his earlier auteur-driven approach.

Industrie onder politieke en economische druk

Maraval described the broader news environment as depressing, citing threats to cultural subsidies in France and the rise of extreme right-wing politics. He stressed that cinema’s global nature offers a path forward through local stories in each market.

This year Goodfellas produced no French films and instead focused on Spanish projects. Maraval said the company will continue seeking talent and opportunities worldwide despite political headwinds.