Tim Cook stapt over vijf dagen op als Apple-ceo, John Ternus neemt over

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that - it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

Yes, every morning. The thing about it is, when you love what you do, you don't really think of it as work. It's what you do. And that's the good fortune of where I find myself.

I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.

Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it. We can't wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before.

We see that privacy is a fundamental human right that people have.

I think it is profound. I am so excited about it, I just want to yell out and scream.

I wouldn't be in this situation.

There is no mistaking the challenge of this moment. The entire Apple family is indebted to the heroic first responders, doctors, nurses, researchers, public health experts and public servants globally who have given every ounce of their spirit to help the world meet this moment.

I think that when we look back one day and ask, what's been Apple's greatest contribution, it will be in health.

Buy your mom an iPhone.

Today marks the beginning of a new era for computing. Just as the Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro introduces us to spatial computing. Built upon decades of Apple innovation, Vision Pro is years ahead and unlike anything created before — with a revolutionary new input system and thousands of groundbreaking innovations.

It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company. I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world.